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Built on AI. From day one.

New products, services and internal tools with AI at the core. Planned with you. Built around how you work.

Four kinds of new.

Each one has AI doing real work inside it. Try them.

Fridge to tablePlan my week

What's in your fridge?

4 ingredients picked

A new product.

Something you sell, with AI doing part of the work.

Example: a planning app that drafts a week of meals from what's in the fridge.

firstlook.carter-legal.example
Today's documents5 new
0For a lawyer first
0Routine

A new service.

A way to offer customers more, with the team you have.

Example: a law firm's first-look check that sorts documents before a lawyer reads them. A lawyer still reads every one.

Job

Size

Quote · Harbor CaféDraft
Pick a job and size, then draft. The AI builds it from your rate card.

An internal tool.

Built for your team, where off-the-shelf software doesn't fit.

Example: a quote builder that drafts from your rate card for a manager to approve.

shop.example/admin/orders
Ask in plain words…
Pick a question above.

A smarter feature.

A new AI part for software you already own and sell.

Example: a search box that understands plain questions, not just keywords.

Right for you if.

Tap the ones that sound like you.

0 of 4 ticked

Tick any that sound like you.

There's no wrong answer. It just helps you see which service suits you.

AI isn't ordinary software.

Ordinary software does the same thing every time. AI can give different answers to the same question, and some will be wrong. So we plan for that from the first day.

Ordinary software · asked three times

Where is order 1042?

  1. 01Shipped. Arrives Thursday.Same
  2. 02Shipped. Arrives Thursday.Same
  3. 03Shipped. Arrives Thursday.Same

Can I return this?

  1. 01Yes, within 30 days of delivery.
  2. 02Returns are accepted for 30 days after it arrives.
  3. 03Yes, any time you like.Wrong · caught

Example. Your returns policy says 30 days, so the third answer is caught before it reaches a customer.

Tested on your real work.

Not on made-up examples. On the questions, documents and cases your business actually sees.

A person stays in charge.

You decide what the AI can do on its own, and where a person checks before anything goes out.

Watched after launch.

Quality is checked on a schedule, not just once, so problems are caught early.

Small first. Then real.

Six steps. Pick one to see the same idea grow up.

Step 01 · Discover

"A quote takes us most of a day."
"Prices live in a spreadsheet."
"A manager checks every one."

What we hear from the people who do the work.

Every project is different. We agree the scope and timing once we understand the idea.

Proven before launch.

How deep the testing goes depends on the project, its budget and its requirements. The approach stays the same.

Run 2 · 6 of 6 passedExample test run
  1. 01Standard exhaust hood jobPass
  2. 02Two sites, one invoicePass
  3. 03Customer asks for a discountPass
  4. 04Measurements missingPass
  5. 05Repeat customer, old pricesPass
  6. 06Job outside our areaPass

All passing. Ready for the next step.

  1. 01

    Real examples.

    We collect real cases from your business, including the hard ones.

  2. 02

    Agreed pass marks.

    You and we agree what a good answer looks like, before building.

  3. 03

    Re-tested after changes.

    Changes are checked against the examples again, so a fix doesn't quietly break something else.

  4. 04

    Mistakes become tests.

    When something goes wrong, it's added to the set, so it can't slip through again.

Everything you need to run it.

Six things, included as standard. Watching quality after launch is part of the service.

Seroft Studio · Handover06 items
  1. 01
    The working system.

    Live, connected to your apps, and in your brand.

  2. 02
    Your controls.

    A simple place to see what the AI did, approve its work, and switch parts off.

  3. 03
    The tests and results.

    The examples it was tested on and how it scored, so you can check it yourself.

  4. 04
    Plain-words guides.

    How it works, what it can't do, and what to do when something looks wrong.

  5. 05
    A quality plan.

    What we watch after launch, how often, and who's told when something changes.

  6. 06
    Training for your team.

    So the people using it feel confident from the first day.

Built your way.

Your AI. Your way. Try the choices you'd make.

Where it runs.

Your choice

How much it does alone.

You can move the line later

Always yours to set.

  • The AI model
  • Your apps
  • Your brand
  • Prototype first

If your app has a way for other software to connect to it, we can usually work with it. We help you choose the AI model, and explain the trade-offs in cost, speed and quality.

An AI model chosen with you, running on Seroft Cloud, that acts once a person approves. Connected to your apps, in your brand.

And it always starts small: a prototype first, so you see it work before the full build.

Your data. Your rules.

First

Rules first.

We agree how your data may be used before the AI touches any of it.

Then

Kept confidential.

A confidentiality agreement comes as standard, signed before we start.

Always

Never sold.

We never sell your personal data.

Questions.

Something else? Ask us. A person reads every message.

Do we need a technical team?

No. We bring the engineers. You bring the knowledge of your business and someone who can make decisions.

Can we start with just a prototype?

Yes. Many ideas should start that way.

What if the prototype shows it won't work?

We'll tell you plainly, and why. You don't have to continue.

How long does it take?

Every project is different. We agree the scope and timing once we understand the idea.

What does it cost?

Pricing is set per project, once we understand what you need. Talk to us.

What happens after launch?

We keep watching quality. For day-to-day help and training, see Support and training.

Who owns what's built?

You do. You own what you paid for. Third-party tools and AI models stay under their own licenses.

Is our data used to train AI models?

That depends on the AI provider you choose. Their terms decide whether data sent to them can be used for training. We go through those terms with you before work starts.

Have an idea? Let's build it.

Tell us what you want to make and who it's for. A person reads every message.

Talk to us
Talk to us